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Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites
book

Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites

by Simon Salt
January 2011
Beginner content levelBeginner
240 pages
7h 37m
English
Que
Content preview from Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites

4. Introduction to Location Sharing Tools

Before we get too involved in “how” social location marketing works, we are going to look at the “what” and learn what started all this in the first place. It is no accident that phones have become smarter and as they have, the marketing opportunities in the mobile platform have increased. What might surprise some readers is the reason behind this growth in the market place and how interwoven the U.S. Military, U.S. Government, and public safety were to the changes that made all the social location sharing, geo-tagging of pictures, and other various uses of GPS in our phones possible.

What Is and Isn’t Social Location Sharing?

Many terms describe tools that share a person’s location. Geo-location ...

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Publisher Resources

ISBN: 9780132653756Purchase book