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Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites by Simon Salt

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4. Introduction to Location Sharing Tools

Before we get too involved in “how” social location marketing works, we are going to look at the “what” and learn what started all this in the first place. It is no accident that phones have become smarter and as they have, the marketing opportunities in the mobile platform have increased. What might surprise some readers is the reason behind this growth in the market place and how interwoven the U.S. Military, U.S. Government, and public safety were to the changes that made all the social location sharing, geo-tagging of pictures, and other various uses of GPS in our phones possible.

What Is and Isn’t Social Location Sharing?

Many terms describe tools that share a person’s location. Geo-location ...

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