10. Plan, Plan, and Plan

If you have been reading the chapters in this book somewhat in order, you have seen us explore a variety of topics. We’ve tackled why you should even bother with social location marketing and where SLM fits into your broader social media strategy. We’ve discussed what the different social location sharing apps are capable of. We’ve learned how to construct campaigns for different types of venues—and even for organizations that have no venue. We have explored the social business, how to introduce the concept to an existing organization, and how to hire the right type of person for a social business.

Now we are going to take everything we learned in the previous nine chapters and put it into practice. As this chapter’s ...

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