Chapter 3
Determinants, Context, and Consequences for Individual and Social Change
Effective solutions must take a variety of concerns into account; just like this Cartagena, Columbia, intersection, which must accommodate public transportation, taxis, outdoor vendors, and pedestrians. (Image courtesy of the author.)
Learning Objectives
- Discuss five ways in which theories can influence the design and implementation of a social marketing program.
- Describe how concepts such as vital behaviors and advocacy can be incorporated into social marketing programs.
- Understand how the micro-macro problem presents unique challenges in developing social change ...
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