Chapter 11
Personal and Community Engagement in Change
Learning Objectives
- Compare and contrast two community-based models for social marketing.
- Describe how volunteers can be used in social change programs.
- Discuss and illustrate how social mobilization and social marketing efforts can be combined in integrated program planning and delivery.
- Recommend strategies that can be used to market public participation in social change activities.
- Identify ...
Get Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.