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Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment
book

Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

by R. Craig Lefebvre
February 2013
Intermediate to advanced content levelIntermediate to advanced
592 pages
16h 47m
English
Jossey-Bass
Content preview from Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

Chapter 14

Management and Innovation

Collecting a lot of little ideas about marketing can yield a powerful social change idea that enables us to create more value for the people we serve and the communities in which we live. (Image courtesy of iStock.)

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Learning Objectives

  • Present several options for adopting a marketing approach to an organization’s work.
  • Describe the core principles of the total market approach.
  • Discuss how P&G management principles and the “line of sight” complement the use of marketing approaches in organization management.
  • Give an example of using marketing to introduce innovation into an organization.
  • List the essential ...
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Publisher Resources

ISBN: 9781118235249Purchase book