CHAPTER 1INTRODUCING SOCIAL MARKETOLOGY
MARKETING AND PSYCHOLOGY
Long before the first business schools started teaching something called marketing, people who called themselves merchandisers, ad men, and promoters well understood that powerful forces were at work beneath the surface of everyday commerce. Even in 1903, Arthur Frederick Sheldon, in The Science of Successful Salesmanship, wrote, “We shall unfold certain basic truths of psychology, the study of the human mind. You will learn not alone the mental law of sale, but will be furnished with instruction in psychology, specially written from the standpoint of the business world.”
The newly ...
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