Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

CHAPTER 2DÉJÀ VUPATTERNS IN SOCIAL MEDIA

INTRODUCTION TO PATTERNS

It was a late afternoon during the summer break of 1969—a month before the historic Woodstock Festival, for which I was altogether too young. But I do remember watching the television broadcast of Neil Armstrong taking that first step onto the moon’s surface and being told to pay attention, that history is being made. Some events are so special that you have no doubt you are, indeed, witnessing the stuff of legend. At other times, radical changes around us can be so confusing that we often miss the fact that we have seen them before—that while the booted foot belongs to a different ...