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Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever by Ric Dragon

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CHAPTER 3HERDING CATSMANAGING THE SOCIAL MEDIA TEAM

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INTRODUCTION TO HERDING CATS

The phrase “herding cats” makes me laugh a little. Anyone who has ever owned a cat knows that they don’t usually do tricks on command and are resistant to the normal ways we incentivize animals to perform for us. The phrase “herding cats” was popularized in reference to computer programmers, who tend to be fiercely independent. People who work in social media tend to invite the same reference, as we need them to be independent and to have smarts. Doing social media as a job is not burger flipping. But as in the world of programming, some approaches have emerged that ...

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