Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

CHAPTER 10ARE WE THERE YET?MEASURING YOUR PROGRESS

IDENTIFYING METRICS

In the movie Cheaper by the Dozen, based on the lives of motion efficiency experts Lillian and Frank Gilbreth, the latter goes so far as to pull out his stopwatch and measure how quickly his brood descends the stairs when summoned. Actual laborers of the 1910s were probably less amused by Gilbreth’s use of the stopwatch, which he used to map out the movements of bricklayers, typists, and even baseball players. In fact, another proponent of scientific management, Frederick Winslow Taylor, was brought before a senate subcommittee and questioned about his own understanding of ...