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Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever by Ric Dragon

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CHAPTER 12CREATIVE JUICETHE LABORATORY FOR INNOVATIVE SOCIAL MEDIA

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CREATIVITY IN ACTION

It wasn’t so long ago that in order to shave his face, a man would take out his shaving brush and work up some lather on a bar of shaving soap in a cup before applying it to his face. In the early 1920s, Clinton Odell worked with a chemist to create a cream that didn’t require all that brushing; the result was Burma-Shave. One of Odell’s sons, Allan, finished up a stint at college and joined the business as an itinerant salesman, trying to get stores to stock the new product on spec. During his travels, the younger Odell noticed roadside signs for gas stations ...

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