REFERENCES
Aaker, Jennifer, and Andy Smith. The Dragonfly Effect. San Francisco: Jossey-Bass, 2010.
Albrecht, Karl. Social Intelligence. San Francisco: Jossey-Bass, 2006.
Alderson, Wroe. Marketing Behavior & Executive Action. Mansfield Centre: Martino Publishing, 2009.
Alexander, Christopher. A Pattern Language. New York: Oxford University Press, 1997. Aral, Sinan. “Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion.” Marketing Science, Articles in Advance, 2010, 1–7. Web.
Azhar, Azeem. “The New Marketing Model: Peer Index Marketing.” Gigaom 13 (August 2011). Web.
Bakshy, Eytan, Winter A. Mason, Jake M. Hofman, and Duncan J. Watts. “Everyone’s an Influencer: Quantifying Influence on Twitter.” ...
Get Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.