Social Media 101: Tactics and Tips to DevelopYour Business Online

Social Media 101: Tactics and Tips to DevelopYour Business Online

Released February 2010
Publisher(s): Wiley
ISBN: 9780470563410

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Book description

100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

  • Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing

  • Looks at social media and the wider online universe from a strictly business perspective

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Table of contents

  1. Copyright
  2. Praise for Social Media 101
  3. Acknowledgments
  4. Introduction: Why in the World Should You Care?
  5. 1. Above All Else—People
    1. 1.1. PEOPLE LIKE TO BE ENGAGED
    2. 1.2. PEOPLE ARE BUSY
    3. 1.3. PEOPLE LIKE TO BE APPRECIATED
    4. 1.4. MAKE PEOPLE THE EXPERTS
  6. 2. What Social Media Does Best
  7. 3. Social Media Does Not Replace Marketing Strategy
    1. 3.1. SOCIAL MEDIA LETS YOU GO WIDE, BUT YOU HAVE TO MAKE IT GO DEEP
    2. 3.2. MY TAKEAWAYS AND YOUR IDEAS
  8. 4. Making Business Sense of Social Media
  9. 5. Social Media as Personal Power
    1. 5.1. SOCIAL MEDIA WORKS FOR YOU
    2. 5.2. WAYS TO ENHANCE SOCIAL MEDIA POWER
    3. 5.3. USE YOUR POWER FOR GOOD
    4. 5.4. DIFFERENT THAN AN ENTERPRISE APPLICATION
    5. 5.5. WHERE'S YOUR CAPE?
  10. 6. Social Media for Your Career
    1. 6.1. YOUR BLOG IS A RESUME
      1. 6.1.1. Use These Tools for You
    2. 6.2. ELEMENTS TO CONSIDER
    3. 6.3. THE SOCIAL MEDIA RESUME
    4. 6.4. SOCIAL NETWORKS FOR NETWORKING
    5. 6.5. THE BONUS ROUND
    6. 6.6. A NOTE ABOUT WHERE TO FIND JOBS
  11. 7. Threading Some Trends Together
    1. 7.1. CONNECTIVITY IS EVERYWHERE
    2. 7.2. THE LOOSELY JOINED EMPLOYEE
    3. 7.3. HOW WHERE MATTERS
    4. 7.4. WHERE WILL THIS GO?
  12. 8. The Vital Importance of Your Network
    1. 8.1. KEEP YOUR NETWORK ALIVE
    2. 8.2. TELL ME ABOUT YOUR NETWORK
  13. 9. Using Social Networking and Media Offline
    1. 9.1. YOU GET THE POINT
  14. 10. Velocity, Flexibility, Economy
    1. 10.1. VELOCITY
    2. 10.2. FLEXIBILITY
    3. 10.3. ECONOMY
  15. 11. Snake Oil in Social Media
    1. 11.1. EXPERT OR ADVISER
    2. 11.2. SOCIAL MEDIA AS A BUZZWORD
    3. 11.3. METRICS AND FAIRY TALES
    4. 11.4. WHO ARE THE EXPERTS?
  16. 12. Who Cares?
  17. 13. Participation: The Key to Social Media
    1. 13.1. READ-WRITE CULTURE
    2. 13.2. ABOUT CREATIVE COMMONS
    3. 13.3. IN A CULTURE OF PARTICIPATION
    4. 13.4. IF YOU MAKE SOFTWARE
    5. 13.5. IF YOU MAKE MEDIA
    6. 13.6. IF YOU ARE AN INDEPENDENT PRODUCER
    7. 13.7. WAYS TO FOSTER PARTICIPATION
  18. 14. Social Media Is a Set, Not a Part
    1. 14.1. A COMPLEX INTERACTION WITH SPILLOVER
    2. 14.2. IS IT WORTH IT?
    3. 14.3. PLAYING THE CHESSBOARD, NOT THE PIECE
    4. 14.4. USE SIMPLE PIECES
    5. 14.5. HOW WOULD YOUR CORPORATION INTEGRATE SOCIAL MEDIA?
  19. 15. Media Is a Mix—Get Mixing
    1. 15.1. IN THIS FIRST CAPTURE
    2. 15.2. MEDIA AND MOTION AND MEDIA SOME MORE
    3. 15.3. WHERE IT GETS EVEN MORE COOL
    4. 15.4. WHY ALL THE FUSS OVER IELLIE.COM?
  20. 16. Social Media Starter Pack
    1. 16.1. LISTENING
    2. 16.2. SPEAKING
    3. 16.3. COMMUNITY
    4. 16.4. RICH MEDIA
  21. 17. Five Starter Moves for Introducing Social Media into Your Organization
    1. 17.1. SEPARATE SOFTWARE FROM MOTIVATIONS AND PROCESS
  22. 18. Five Starter Moves: Should Blogging Go Next?
    1. 18.1. INTERNAL, EXTERNAL, OR BOTH?
    2. 18.2. CHOICE OF PLATFORM
    3. 18.3. TOPICS OF CONVERSATION
    4. 18.4. THINGS TO AVOID
    5. 18.5. WHAT YOU SHOULD GET FROM BLOGGING?
  23. 19. Five Starter Moves: Audio and Video
    1. 19.1.
      1. 19.1.1. How Would You Use It?
    2. 19.2. WHICH TOOLS SHOULD YOU USE?
      1. 19.2.1. Utterli
      2. 19.2.2. Magnify Webcam
      3. 19.2.3. 12seconds.tv
    3. 19.3. IS THIS A STARTER MOVE?
  24. 20. Five Starter Moves: LinkedIn, Facebook, and Twitter
    1. 20.1.
      1. 20.1.1. LinkedIn
      2. 20.1.2. Facebook
      3. 20.1.3. Twitter
      4. 20.1.4. Social Networks in General
  25. 21. A Sample Social Media Toolkit
    1. 21.1.
      1. 21.1.1. The Quick List
    2. 21.2. WHAT THEY ALL DO
    3. 21.3. HOW YOU MIGHT USE THESE TOOLS
    4. 21.4. PERSONAL USE
  26. 22. Social Media and Social Network Starting Points
    1. 22.1. START WITH THE INTENT
    2. 22.2. TREAT YOUR COMMUNITY LIKE ADULTS
    3. 22.3. A SAMPLE BLOGGING POLICY
    4. 22.4. ELEMENTS OF YOUR SOCIAL MEDIA PLATFORM
    5. 22.5. KEEPING A COMMUNITY ALIVE AND GROWING IT
    6. 22.6. OTHER PEOPLE'S NETWORKS
    7. 22.7. PEOPLE ARE THE CORE
    8. 22.8. NOW, JUST START
  27. 23. What Friends and Seinfeld Teach You about Growing Your Audience
    1. 23.1. FIND YOUR FRIENDS, SEINFELD, ER
    2. 23.2. BE YOUR OWN SHOW
    3. 23.3. THINK ABOUT THE LANDSCAPE
    4. 23.4. LOOK FOR AUDIENCE CROSSOVER
    5. 23.5. ALWAYS SEEK TO ENGAGE
    6. 23.6. FRIENDS AND SEINFELD MAY BE GONE
  28. 24. Twitter Revisited
    1. 24.1. TWITTER IS A BUILD-IT-YOURSELF COMMUNITY
    2. 24.2. TWITTER IS A GREAT PLACE TO SHARE IDEAS
    3. 24.3. TWITTER IS A GATEJUMPER
    4. 24.4. TWITTER IS THE MATRIX STREAM
    5. 24.5. TWITTER ISN'T FOR EVERYONE
    6. 24.6. SOME TWITTER TIPS
  29. 25. Case Study: For Those Who Pea on Social Media
    1. 25.1.
      1. 25.1.1. Susan Reynolds Pea'd Herself
    2. 25.2. SOCIAL MEDIA ISN'T JUST CHATTER
    3. 25.3. SHRUG IT OFF IF YOU WANT
  30. 26. Basic Business Blogging Suggestions
    1. 26.1. ABOVE ALL ELSE, BE HUMAN
    2. 26.2. COMMENTING IS JUST AS IMPORTANT
    3. 26.3. BLOGGING POLICIES
    4. 26.4. DOES THIS TIE TO STRATEGY AT ALL?
    5. 26.5. PLATFORMS AREN'T THAT IMPORTANT
    6. 26.6. MIX IT UP
    7. 26.7. DON'T SELL, BUT DON'T BE SHY
    8. 26.8. BUILD A WORK FLOW
    9. 26.9. LINK OUT
    10. 26.10. FREQUENCY IS HOW OFTEN YOU HAVE VALUE TO ADD
    11. 26.11. PAY ATTENTION TO DESIGN
    12. 26.12. ENCOURAGE CONVERSATION
  31. 27. A Sample Blogging Work Flow
    1. 27.1. GOALS OF YOUR BLOG POSTS
    2. 27.2. BLOGGING TASKS
    3. 27.3. TOOLS
    4. 27.4. THE BONUS ROUND
  32. 28. If You Intend to Blog Seriously
  33. 29. Performance and Your Audience: Blogging Tips
    1. 29.1. BE BRIEF
    2. 29.2. APPEAL TO THEIR SENSE OF SELF
    3. 29.3. BE PREPARED
    4. 29.4. BE RESPECTFUL
    5. 29.5. BE CONVERSATIONAL (YET CONCISE)
    6. 29.6. PERFORMANCE
  34. 30. Some Tips to Fine-Tune Your Blog
    1. 30.1. SOME BASICS
    2. 30.2. SOME NITPICKY PARTS
    3. 30.3. MORE THINGS TO CONSIDER
    4. 30.4. SOME ANALYSIS TOOLS
    5. 30.5. SOME HOPE THAT YOU BLOG FROM YOUR HEART
  35. 31. How to Create Business from a Blog
    1. 31.1. STRAIGHTFORWARD SALES
    2. 31.2. AFFILIATE MARKETING
    3. 31.3. LEAD GENERATION
    4. 31.4. CONTENT MARKETING
    5. 31.5. OTHER OPPORTUNITIES
    6. 31.6. YOUR IDEAS
  36. 32. 50 Blog Topics Marketers Could Write for Their Companies
    1. 32.1. 50 BLOG TOPICS FOR MARKETERS
  37. 33. Growing Your Audience: Some Basics
    1. 33.1. LET'S START WITH AUDIENCE
    2. 33.2. YOUR CONTENT NEEDS TO BE WELL CHUNKED
    3. 33.3. PROMOTE YOUR BLOG EFFECTIVELY
    4. 33.4. BE PERSISTENT
    5. 33.5. AND NOW, THE BONUS ROUND
  38. 34. Be Effective in Meetings, and Use Social Media Tools
    1. 34.1. THREE TYPES OF MEETINGS
    2. 34.2. ANNOUNCEMENT MEETING
    3. 34.3. STATUS MEETING
    4. 34.4. BRAINSTORMING MEETING
    5. 34.5. TIPS FOR ALL MEETINGS
  39. 35. Programming for the Masses: Social Computing
    1. 35.1. SEEDS FOR THE CONVERSATION
    2. 35.2. WHAT ARE WE LEARNING
    3. 35.3. WHAT WE CAN DO
    4. 35.4. WHERE CAN WE TAKE THIS
  40. 36. Creatives and Your Secret Mission
  41. 37. Advice for Traditional and Local News Media
    1. 37.1. BE BRIEF ON AIR, GO DEEPER OFF AIR
    2. 37.2. INTEGRATE LOCAL SOCIAL MEDIA TYPES
    3. 37.3. EMBED COMMUNITY TECHNOLOGY INTO YOUR SITES
    4. 37.4. MAKE YOUR MEDIA PORTABLE
    5. 37.5. SWITCH SENSATION FOR CAUSES AND EMPOWERMENT
    6. 37.6. RANDOM IDEAS
  42. 38. Social Networks Are Your Local Pubs
    1. 38.1. WHAT HAPPENS AT PUBS
    2. 38.2. ARE PUBS NECESSARY?
    3. 38.3. IF SOCIAL NETWORKS ARE PUBS
  43. 39. Facebook and the Social Graph: Who Benefits
  44. 40. The Value of Networks
    1. 40.1. YOUR NETWORK: THE OLD DAYS
    2. 40.2. YOUR NETWORK: THE NEW DAYS
    3. 40.3. WHAT DO I MEAN BY NETWORK?
    4. 40.4. WHAT CAN A NETWORK DO?
    5. 40.5. NOT A NUMBERS GAME . . . OR IS IT?
    6. 40.6. TIPS ON BUILDING VALUABLE NETWORKS
    7. 40.7. SOCIAL NETWORKS AND YOUR NETWORK OF VALUE
  45. 41. Five Things to Do at a Social Networking Meetup
    1. 41.1. SAY HI TO YOUR KNOWN FRIENDS
    2. 41.2. FIND THE NEW PEOPLE
    3. 41.3. DON'T CROWD-SURF TOO MUCH
    4. 41.4. IF YOU NEED TO DO BUSINESS
    5. 41.5. TALK ABOUT SOMETHING NEW
  46. 42. Delivering Content Value to Market Your Product
  47. 43. The Community Play
    1. 43.1. HOTEL SOCIAL NETWORKS
    2. 43.2. HARRY POTTER
    3. 43.3. THE NFL (OR YOUR SPORTS INDUSTRY HERE)
    4. 43.4. TRADE OR NONPROFIT ASSOCIATIONS
    5. 43.5. ANYWHERE YOU HAVE A POPULATION OF LIKE-MINDED PEOPLE
  48. 44. The Power of Links
    1. 44.1. LINKS SIGNIFY INTENTION
    2. 44.2. LINKS BUILD NETWORKS OF THOUGHT
    3. 44.3. LINKS GIVE CREDIT
    4. 44.4. LINKS ARE THE NETWORK
  49. 45. Authority, Ownership, and Mechanics
  50. 46. Enabling Peer Collaboration Using Social Networks
    1. 46.1. KEEP THE TECHNOLOGY PART SIMPLE
    2. 46.2. BUILD IT OUT A BIT
    3. 46.3. MAKE A SCREENCAST
    4. 46.4. ASSIST WITH SIGN-UPS AND 10-MINUTE TRAININGS
    5. 46.5. DRIVE SOME MARKETING ATTENTION TOWARD THE NEW PLATFORM
    6. 46.6. IT'S ABOUT THE PEOPLE
  51. 47. 10 Ways to Make Your Next Conference Better
  52. 48. Who Is Secretly Pitching You?
    1. 48.1. STEALTH PITCHING AND COMMUNITIES
    2. 48.2. APATHY NATION
    3. 48.3. IT COMES BACK TO TRUST
    4. 48.4. REPUTATION ENGINES
    5. 48.5. DOING AN HONEST JOB
    6. 48.6. ARE YOU SECRETLY BEING PITCHED?
  53. 49. The Sound of Content Ripping Free from Its Page
    1. 49.1. ADVERTISING ON THE PAGE PALES
    2. 49.2. GOOD CONTENT WILL BE FOUND
    3. 49.3. GET A JUMP ON THE COMPETITION
  54. 50. Social Media—Talk Is Cheap for Businesses
    1. 50.1.
      1. 50.1.1. Collaboration Tools—Internal
    2. 50.2. SOCIAL NETWORKING TOOLS—WHITE LABEL
    3. 50.3. SOCIAL NETWORKING TOOLS—COMMERCIAL AND CONSUMER
    4. 50.4. BLOGGING, PODCASTING, VIDEO, GETTING THE WORD OUT
    5. 50.5. THE STAFFING ISSUES
    6. 50.6. YOUR PART IN ALL THIS—IF YOU'RE THINKING BUSINESS
    7. 50.7. WHERE ARE THE PEACE AND LOVE AND KOOL-AID?
    8. 50.8. BACK TO THE RED PILL
  55. 51. The Community Ecosystem
    1. 51.1. CONTRIBUTE WHERE YOU CAN
    2. 51.2. COMMUNICATE WHEN YOU CAN
    3. 51.3. CREATE WHAT YOU CAN
    4. 51.4. THE COMMUNITY ECOSYSTEM ISN'T FOREMOST ABOUT MONEY
  56. 52. Social Media Starter Moves for Freelancers
    1. 52.1. FIRST: PROFESSIONALISM, OR NOT
    2. 52.2. YOUR BLOG, YOUR STOREFRONT
    3. 52.3. ADS, SIDEBARS, AND WIDGETS
    4. 52.4. POSTING IDEAS
    5. 52.5. ABOUT AND CONTACT
    6. 52.6. PROMOTING YOUR BLOG
    7. 52.7. COMMUNITY BUILDING: BEYOND YOUR BLOG
    8. 52.8. REAL-TIME SOCIAL GATHERINGS
    9. 52.9. RICH MEDIA—VIDEO AND AUDIO
    10. 52.10. STRATEGY POINT: GIVE TO GET
    11. 52.11. LAST, ASK FOR THE SALE
    12. 52.12. SUMMARY
  57. 53. Making a Business from Social Media
    1. 53.1. EARLY ADOPTERS: ADVERTISING, PR, AND MARKETING
    2. 53.2. BUSINESS USERS
    3. 53.3. COMPARING THE TWO MOST LIKELY BUSINESSES
    4. 53.4. NOT NECESSARILY A PRIMARY BUSINESS
  58. 54. Make Your Blog Design Work for You
    1. 54.1. FIRST, KNOW THE GOAL
    2. 54.2. CONSIDER A THIN HEADER
    3. 54.3. YOUR "ABOUT" PAGE MATTERS
    4. 54.4. YOUR SIDEBAR(S)
    5. 54.5. ADS, OR NO ADS?
    6. 54.6. BLOGROLLS, OR NO?
    7. 54.7. FONTS AND TEXT COLORS
    8. 54.8. PICTURES AND VIDEO AND RICH MEDIA
    9. 54.9. SUMMARY
  59. 55. Social Media Starter Moves for Real Estate
    1. 55.1. SHOW ME THE HOUSE
    2. 55.2. PICK UP A VIDEO CAMERA
    3. 55.3. EDITING
    4. 55.4. POSTING THE VIDEO
    5. 55.5. WAYS YOUR BLOG WILL HELP
    6. 55.6. TESTIMONIALS
    7. 55.7. THE SECRET SAUCE
  60. 56. How Do Realtors Demonstrate Community?
    1. 56.1. REALTY CAN BENEFIT A LOT WITH THESE TOOLS
    2. 56.2. HOW DOES IT ALL TIE TOGETHER?
  61. 57. Social Media Starter Moves for Entertainers
    1. 57.1. BLOG BEHIND THE SCENES
    2. 57.2. SHARE A LITTLE
    3. 57.3. STRETCH OUT
    4. 57.4. FOR ENTERTAINERS
  62. 58. Social Media Starter Moves for Entrepreneurs
    1. 58.1. THE PLATFORMS WE'RE USING
    2. 58.2. THE MARKETPLACE OVERALL
    3. 58.3. SOCIAL MEDIA TOOLS
    4. 58.4. WHAT TO DO WITH IT ALL
  63. 59. Customer Service Needs New Channels . . . or Does It?
  64. 60. What I Want a Social Media Expert to Know
    1. 60.1. Strategic
    2. 60.2. Tactical
  65. 61. On Managing a Community
    1. 61.1. STRATEGY
    2. 61.2. REPORTING STRUCTURE
    3. 61.3. DUTIES
    4. 61.4. MEASUREMENTS
    5. 61.5. SUCCESS OF THE PROJECT
  66. 62. Make Your LinkedIn Profile Work for You
    1. 62.1. WRITE TO BE READ
    2. 62.2. MAKE YOUR JOB DESCRIPTIONS WORK IN TWO WAYS
    3. 62.3. RECOMMENDATIONS ARE YOUR FRIENDS
    4. 62.4. CONNECTION STRATEGIES
    5. 62.5. SOME LAST THOUGHTS
  67. 63. Develop a Strong Personal Brand Online: Part 1
    1. 63.1. WHY BUILD A PERSONAL BRAND?
    2. 63.2. HINTS ABOUT BRAND IN GENERAL
    3. 63.3. THE HUMAN SIDE OF BRAND
  68. 64. Develop a Strong Personal Brand Online: Part 2
    1. 64.1. THE TECHNOLOGY OF BRANDS
    2. 64.2. START WITH A HOME BASE
    3. 64.3. BUILD A FEW ACCOUNTS
    4. 64.4. SOCIAL NETWORKS TO CONSIDER
  69. 65. 100 Personal Branding Tactics Using Social Media
    1. 65.1. LISTENING
    2. 65.2. HOME BASE
    3. 65.3. PASSPORTS
    4. 65.4. OUTPOSTS
    5. 65.5. CONTENT
    6. 65.6. CONVERSATION
    7. 65.7. COMMUNITY
    8. 65.8. FACE-TO-FACE
    9. 65.9. PROMOTION
  70. 66. Blog Topics for Business-to-Business Customers
    1. 66.1. IS YOUR CUSTOMER ONLINE?
    2. 66.2. 10 SEXY HEADLINES YOU CAN USE TODAY
    3. 66.3. THINK HARD ABOUT THE CUSTOMER/USER
    4. 66.4. WRITE ABOUT YOUR CUSTOMERS
    5. 66.5. SHARE THE BAD TIMES
    6. 66.6. RESPOND TO INDUSTRY INFORMATION AND TOPICAL NEWS
    7. 66.7. ASK QUESTIONS AND SOLICIT INPUT
  71. 67. Starting a Social Media Strategy
    1. 67.1. BEGIN WITH THE END IN MIND
    2. 67.2. QUESTIONS BEFORE THE STRATEGY
    3. 67.3. STRATEGY STARTERS
    4. 67.4. WHAT COMES NEXT
  72. 68. Social Media Strategy: The Planning Stage
    1. 68.1. SOCIAL MEDIA STRATEGY: PLANNING
  73. 69. Social Media Strategy: Aligning Goals and Measurements
    1. 69.1. YOU CAN'T HAVE STRATEGY WITHOUT FIRST HAVING GOALS
    2. 69.2. STRATEGY WITHOUT MEASUREMENT IS USELESS
    3. 69.3. SAMPLE GOALS, STRATEGIES, AND MEASUREMENTS
    4. 69.4. OTHER GOALS, STRATEGIES, AND MEASUREMENTS
    5. 69.5. BY HAVING THREE KNOBS TO TURN
  74. 70. Writing E-Mail That Gets Answered
    1. 70.1. ONE DECISION PER E-MAIL
    2. 70.2. DON'T EVER SAY, "QUICK QUESTION"
    3. 70.3. YOUR SIGNATURE FILE
    4. 70.4. FOLLOWING UP
    5. 70.5. NOT JUST ME
    6. 70.6. WHAT ABOUT YOU?
  75. 71. Where I Learn Even More
    1. 71.1. KNOW WHEN YOU'RE JUST SHUFFLING
    2. 71.2. GET BACK TO THE FUNDAMENTALS
  76. 72. What Do You Think People Want from Your Site
    1. 72.1. PEOPLE WANT INFORMATION
    2. 72.2. PEOPLE WANT SIMPLE
    3. 72.3. PEOPLE WANT CONNECTION
  77. 73. Musicians Play for Tips: The Importance of Comments
    1. 73.1. IF YOU DON'T HAVE TIME TO COMMENT
  78. 74. 50 Ways Marketers Can Use Social Media to Improve Their Marketing
  79. 75. Should Hotels Have Social Networks?
    1. 75.1. IDEAS FOR A HOTEL SOCIAL NETWORK
    2. 75.2. WHAT NOT TO DO
    3. 75.3. SOME COOL THINGS
  80. 76. Essential Skills of a Community Manager
    1. 76.1. THE ESSENTIAL SKILLS OF A COMMUNITY MANAGER
  81. 77. 50 Steps to Establishing a Consistent Social Media Practice
  82. 78. How to Reach and Influence Prospects
    1. 78.1. WHO ARE YOUR PROSPECTS?
      1. 78.1.1. Private Customer
      2. 78.1.2. Newcomer Customer
      3. 78.1.3. Clean Slate Customer
    2. 78.2. REACHING THESE PROSPECTS
    3. 78.3. BUSINESS ISN'T EVIL
  83. 79. How Content Marketing Will Shake the Tree
  84. 80. Write Your LinkedIn Profile for Your Future
    1. 80.1.
      1. 80.1.1. First Impressions
      2. 80.1.2. Your Summary
      3. 80.1.3. Your Work Experience
      4. 80.1.4. Power Moves: Recommendations
    2. 80.2. WHAT'S NEXT?
  85. 81. Consider a Marketing Funnel
  86. 82. Content Networks and Storefronts
    1. 82.1. CONTENT NETWORKS
    2. 82.2. STOREFRONTS
    3. 82.3. CONTENT MARKETING
    4. 82.4. DISCLOSURE: STILL THE IMPORTANT PART
    5. 82.5. WHAT'S YOUR OPINION?
  87. 83. How to Do More with Less Time
    1. 83.1. MORE WITH LESS
    2. 83.2. HAVE A SIMPLE SYSTEM
    3. 83.3. TOOLS TO AUTOMATE AND FREE UP MORE TIME
    4. 83.4. WHAT I DO WITH ALL THIS
  88. 84. Creating Honest Content Marketing
  89. 85. How I Do It
    1. 85.1. DON'T SLEEP LATE
    2. 85.2. DON'T WATCH TV
    3. 85.3. THINK WHILE DOING OTHER THINGS
    4. 85.4. READ GOOD PEOPLE
    5. 85.5. PRACTICE, AND TYPE A LOT
    6. 85.6. LABORATORY STUFF
  90. 86. What I Want PR and Marketing Professionals to Know
  91. 87. Best Social Media Advice from chrisbrogan.com
    1. 87.1. COMMUNITY DEVELOPMENT
    2. 87.2. SOCIAL NETWORKS
    3. 87.3. SOCIAL MEDIA
    4. 87.4. TWITTER
    5. 87.5. PERSONAL BRANDING
    6. 87.6. MAKING MEDIA

Product information

  • Title: Social Media 101: Tactics and Tips to DevelopYour Business Online
  • Author(s):
  • Release date: February 2010
  • Publisher(s): Wiley
  • ISBN: 9780470563410