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Social Media 101: Tactics and Tips to DevelopYour Business Online by Chris Brogan

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Chapter 65. 100 Personal Branding Tactics Using Social Media

You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else.

Tyler Durden, Fight Club

Branding oneself in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. To that end, I've come up with a quick list of 100 things you might do to help with these efforts. Feel free to add your ideas to the comments section of my blog at http://chrisbrogan.com/comments-from-101.

If you like this one, please don't hesitate to Stumble, blog, Digg, bookmark, and otherwise promote this list. That's another tactic, by the way.

LISTENING

  • Build ego searches using Technorati and Google Blog Search.

  • Comment frequently (and meaningfully) on blogs that write about you and your posts.

  • Don't forget the conversations hiding in Twitter (use Summize.com) and FriendFeed. Be sure to stay aware of those.

  • If you can afford it, buy professional listening tools, like Radian6 or others in that category.

  • Use Google Reader to store your ego searches.

  • Use Yahoo! Site Explorer to see who's linking to your site.

  • Use heat map tools like CrazyEgg to see how people relate to your site.

  • Listen to others in your area of expertise. Learn from them.

  • Listen to thought leaders in other areas, and see how their ideas apply to you.

  • Don't forget podcasts. Check out iTunes and see who's talking about your area of interest.

  • Track things like audience/community ...

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