Chapter 65. 100 Personal Branding Tactics Using Social Media

You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else.

Tyler Durden, Fight Club

Branding oneself in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. To that end, I've come up with a quick list of 100 things you might do to help with these efforts. Feel free to add your ideas to the comments section of my blog at

If you like this one, please don't hesitate to Stumble, blog, Digg, bookmark, and otherwise promote this list. That's another tactic, by the way.


  • Build ego searches using Technorati and Google Blog Search.

  • Comment frequently (and meaningfully) on blogs that write about you and your posts.

  • Don't forget the conversations hiding in Twitter (use and FriendFeed. Be sure to stay aware of those.

  • If you can afford it, buy professional listening tools, like Radian6 or others in that category.

  • Use Google Reader to store your ego searches.

  • Use Yahoo! Site Explorer to see who's linking to your site.

  • Use heat map tools like CrazyEgg to see how people relate to your site.

  • Listen to others in your area of expertise. Learn from them.

  • Listen to thought leaders in other areas, and see how their ideas apply to you.

  • Don't forget podcasts. Check out iTunes and see who's talking about your area of interest.

  • Track things like audience/community ...

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