Social Media Analytics in Predicting Consumer Behavior

Chapter 7 Measuring Web Site Performance with Web Analytics

Dr. Fatih Sinan Esen

Department of Computer Engineering, Ankara University, Turkey

1. Introduction

Nowadays, search engines have entered our lives. Many people who claim that they have never used a search engine certainly use it, but they are unaware that they are using it, even people who are unfamiliar with the computer world or who have just met this world (especially those who are very young and very old) think that the internet is simply Google. When these people sit in front of the computer, they first open the Google homepage and instead of typing the internet address in the browser’s address line, they start typing it in the Google search line or bar. This can be considered ...