Social Media Analytics Strategy: Using Data to Optimize Business Performance

Alex Gonçalves

Social Media Analytics Strategy

Using Data to Optimize Business Performance

Alex Gonçalves

Las Vegas, Nevada, USA

Any source code or other supplementary material referenced by the author in this book is available to readers on GitHub via the book's product page, located at www.apress.com/9781484231012 . For more detailed information, please visit http://www.apress.com/source-code .

ISBN 978-1-4842-3101-2

e-ISBN 978-1-4842-3102-9

https://doi.org/10.1007/978-1-4842-3102-9

Library of Congress Control Number: 2017959562

© Alex Gonçalves 2017

This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or ...