Social Media Analytics Strategy: Using Data to Optimize Business Performance

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022

A. U. FoxSocial Media Analytics Strategyhttps://doi.org/10.1007/978-1-4842-8306-6_12

12. Dashboards

More Than a Collection of Metrics

April Ursula Fox¹  

(1)

Las Vegas, NV, USA

 

Dashboards are everywhere. The more digital the world becomes, the more likely some form of dashboard will become part of our daily lives. Even beyond their use for companies and business, we may bump into personal dashboards that display information about our bank accounts or the status of our home appliances. Social media analytics are highly connected to the use of dashboards, so it is worthwhile to explore more information about them.

While some of us are very comfortable with the ...