© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
A. U. FoxSocial Media Analytics Strategyhttps://doi.org/10.1007/978-1-4842-8306-6_16

16. Tactics

Practical Elements to Include in Social Analytics Strategies
April Ursula Fox1  
Las Vegas, NV, USA

Tactics come into play when it is time to put strategy into practice. Depending on how detailed the strategy is, the tactical level has more or less room to explore and create.

Strategies usually give a lot of room to tactics, because it is on the tactical level that the team can better adjust and experiment to reach a strategic objective.

A strategy can point out, for example, that it is vital to have a view of performance on a per-product basis, assuming the brand ...

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