© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
A. U. FoxSocial Media Analytics Strategyhttps://doi.org/10.1007/978-1-4842-8306-6_18

18. Prescriptive Analytics

The Final Stage for Analytics Applications
April Ursula Fox1  
Las Vegas, NV, USA

Prescriptive analytics, as the name suggests, recommend decisions that can be taken using analytics. It is considered the third and final stage of analytics applications because it incorporates the most diverse types of data and data collection processes and pushes on the most advanced capabilities of analytics systems to reach the point of effective recommendation of the best possible decisions.

The process behind prescriptive analytics can be complex and involves ...

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