© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
A. U. FoxSocial Media Analytics Strategyhttps://doi.org/10.1007/978-1-4842-8306-6_5

5. Dedicated vs. Hybrid Tools

What Are They? Which Are Best?
April Ursula Fox1  
(1)
Las Vegas, NV, USA
 
After looking at different types of analytics tools, we can move forward to the differences between dedicated and hybrid tools:
  • Dedicated tools offer one type of service, such as analytics, listening, publishing, or ads.

  • Hybrid tools offer a mix of features from different types of services (e.g., publishing and analytics).

On top of this initial division, we can also make use of data integration tools, which can be a very powerful and in some cases inexpensive way to get all the ...

Get Social Media Analytics Strategy: Using Data to Optimize Business Performance now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.