
EXAMPLES FROM TRAILBLAZERS 101
Our research for this book included pouring over academic
research, trade books, current articles, and, as you might imagine,
a plethora of blogs, wikis, microblogs, and social n etworking
site chatter. However, it was our conversations with others
through interviews and informal exchanges that led to the rich
understanding of the potential of social media for organizations.
The excitement and momentum found in these forward-thinking
organizations is incredible. We call these companies the social
media trailblazers.
Our social media trailblazers believe that this technology will
strengthen the five elements we discussed