Chapter 5
Active Engagement: Connecting Directly with Your Customers
In This Chapter
Building trust into your website
Understanding the role of service
Using FAQs to educate your customers
Chatting to connect with customers
Using Google Voice for a customer service number
After you have your website up and running, you should periodically evaluate it to make sure you’re giving your customers enough information to make a clear business decision. People make decisions by reading, perusing, and basically getting a “feel” from your website.
In this chapter, I show you how to have fun while making your customers feel closer to your business and making your website a lot more engaging.
Romancing the Customer
You may find it a challenge to portray your business on the web. To make the process easier, think of your website like your home or business. The physical appearance of your store or office says a lot about you.
How annoyed are you when you sit in a waiting room only to find year-old ...
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