Chapter 14
Monitoring Your Online Reputation
In This Chapter
Understanding free speech rights
Searching for mentions on the web
Monitoring mentions on blogs and Twitter
Whether or not you’ve taken the plunge into social media, your business is likely being mentioned online. One source of customer comments are review sites (which I describe in Chapter 6), but those evaluations are just the tip of the iceberg (as they saw on the Titanic).
Millions of blogs, helps desks, user groups, and retail sites have comment areas. Wherever your customers go, they may mention your business in a positive or negative vein. Nothing disappears from the Internet, so it certainly behooves you to know when and where you and your business are mentioned.
In this chapter, I recommend some top-notch free tools for monitoring social media. You’ll find that they’ll save you time and money.
Free Speech and the Law
You might think that negative comments can be erased. Alas, not in the world of new media. Everyone has an opinion, and the law says they have a right to voice their thoughts. You might think that sites that host comments would have some accountability, but they cannot be held responsible for comments ...
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