6 Social Media Metrics and Analytics
Platforms come and go or change their rules, and target audiences become more or less active on different and more social media platforms.
– Keith A. Quesenberry (@Kquesen, 2021, p. xi)
The great thing about social media is that you can track almost every single detail through social media metrics. The tough thing about social media is that … you can track almost every single detail through social media metrics.
– Christina Newberry (@Hootsuite, 2022, para. 1)
The evolution of social media during its first decade reflected a shift from euphoria over new apps to a need to measure business outcomes. Newberry (2022) emphasized 16 benchmark metrics that begin with reach ...
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