September 2013
Beginner to intermediate
275 pages
4h 21m
English
book
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail
by Ann Marie Van den Hurk
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Introduction
Crisis is part of doing business. Being prepared to communicate during a crisis is part of business, too.
For most organizations it is not a question whether a crisis is going to happen but when a crisis will happen. A crisis can strike any small business, nonprofit, corporate giant, or governmental agency. Bad things happen to organizations, and how an organization communicates during a crisis can enhance its reputation and often save it. The response often has more impact on the organization’s reputation than the event that caused the crisis.
Many businesses do not have crisis communications plans, thinking they will rarely need such plans. Yet, when asked, 79% say they are only 12 months away from a potential public relations ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.