September 2013
Beginner to intermediate
275 pages
4h 21m
English
book
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail
by Ann Marie Van den Hurk
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
5. How Not to Handle a Social Media Crisis
It seems as though every week an organization has troubles on social media. Many people and organizations are what I call “social media challenged.” While the mindset is shifting from broadcasting to conversations, organizations are still quite far from truly being social on social media.
With the positive examples I shared in Chapter 4, I interviewed the professionals in the hot seat from McDonalds and FedEx and I was privy to a bit of behind-the-scenes information. In this chapter I share some examples of what can go wrong on social media and how not to handle those situations. I haven’t interviewed the folks involved in these crises, and I don’t have any behind-the-scenes info here. But as you read ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.