September 2013
Beginner to intermediate
275 pages
4h 21m
English
book
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail
by Ann Marie Van den Hurk
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8. When a Crisis Hits
It has happened: A crisis has erupted. Your organization’s crisis response team has been activated. There is no panic or chaos. Why? The organization is prepared to manage it. A solid crisis communications plan is in place. This plan is regularly updated with new information and scenarios to meet the changing landscape. Your crisis response team is sharp, and the members know their roles from the drills.
Your organization needs to take steps to immediately respond during a crisis. That means:
1. Taking charge of the situation
2. Understanding the circumstances
3. Defining the problem
4. Ranking the options
5. Communicating.
Think of how FedEx, McDonald’s, and the American Red Cross handled their situations.
The challenge ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.