Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail

9. Recovering from a Crisis

Once a crisis has been successfully managed, how does an organization move into recovery from the crisis situation? Not much has been written on recovery from a crisis. While this is a very short chapter, I wanted it to stand on its own because the recovery stage is very important but often forgotten. Once an organization manages a crisis, it may try to quickly resume normal business operations, skipping the recovery stage completely. But managing a crisis successfully deserves a pat on the back; the recovery stage is needed. This stage is very important in restoring the organization’s reputation for the long term. It is important to move into this last phase of a crisis.

The goal of the recovery phase is to move an ...