In This Chapter
• There are many social media sites to join — you don’t have to choose just one!
• Expand your social media presence with Share, Like, and Follow buttons.
• You can consider joining social bookmarking sites, too.
• Be sure to research effective social media designs.
Social networking — the art of meeting and building contacts through social media websites — has become the most popular activity on the Internet. As we live more of our lives online, social networks have become a powerful way to build connections, attract new clients, find discounts, or get a new job.
On the most popular social media sites, you can create personal profiles as well as professional pages, which are an increasingly important way to drive traffic to your website and promote your business, brand, or organization.
As social media has evolved, it’s no longer enough to simply have a presence on each social site. Similar to the evolution of web design, social media design has become increasingly complex, and visitors to social media sites are becoming more discerning.
Today, how you present yourself, your brand, your business, or an organization on your social media is a key part of any marketing strategy, job hunt, or quest for new friends.
This chapter is about helping you stand out from the crowd by creating a great social ...