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Social Media Engagement For Dummies by Danielle Elliott Smith, Aliza Sherman

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Introduction

You’ve probably heard that “business as usual” is no more. The way that people communicate, market, and sell has changed dramatically since the advent of social media marketing. We’re here to tell you that even though the tools are new and different — and seem to change regularly — you can definitely find out how to master them.

Every step of the way, we coauthors emphasize the best practices of online marketing, customer service, and genuine human communication. As a business owner, you benefit from knowing not only how Internet tools work but also how people use them and how you can leverage them to better reach the customers and prospects who matter the most to you and your business.

About This Book

Social Media Engagement For Dummies starts by shedding light on the fundamental principles of social media engagement — the ingredients that put the social in social media marketing. Effective social media engagement (or SME, as we often refer to it throughout this book) should provide tangible and measurable results for your business and boost your bottom line.

By mastering the techniques in this book, you strengthen your connections with potential customers. But don’t stop there: Convert potential customers to actual customers, and then use SME tactics to turn customers into active and passionate evangelists for your company.

This book is a practical, hands-on guide to social media engagement, and we speak from experience. We don’t only consult and teach others to ...

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