Assessing the Impact of Social Media Engagement
In This Chapter
Surviving information overload
Dealing with potential backlash
Measuring social media engagement
Assessing and improving engagement
We’re the first to admit that social media engagement can be challenging. As with any aspect of marketing, particularly newer ones that haven’t weathered the test of time, social media engagement has its pluses and its minuses. You have more opportunities than ever before to reach your customers in new ways and get closer to them, but you need to know about common pitfalls and how to avoid them.
In this chapter, we address the challenges and potential obstacles of social media engagement head on. We also provide an overview of how to measure your engagement activity with your audience, as well as how to assess how you’re doing. With careful examination of the results of your social media engagement tactics and campaigns, you will be better equipped to improve what you’re doing.
Considering the Downsides of Social Media Engagement
We don’t want to sound negative, but the truth ...