Social Media Engagement For Dummies

Chapter 2

Assessing the Impact of Social Media Engagement

In This Chapter

Surviving information overload

Dealing with potential backlash

Measuring social media engagement

Assessing and improving engagement

We’re the first to admit that social media engagement can be challenging. As with any aspect of marketing, particularly newer ones that haven’t weathered the test of time, social media engagement has its pluses and its minuses. You have more opportunities than ever before to reach your customers in new ways and get closer to them, but you need to know about common pitfalls and how to avoid them.

In this chapter, we address the challenges and potential obstacles of social media engagement head on. We also provide an overview of how to measure your engagement activity with your audience, as well as how to assess how you’re doing. With careful examination of the results of your social media engagement tactics and campaigns, you will be better equipped to improve what you’re doing.

Considering the Downsides of Social Media Engagement

We don’t want to sound negative, but the truth ...