Chapter 3
Discovering Social Media Engagement Tools
In This Chapter
Evaluating online communications tools
Examining social networks for engagement
Using multimedia tools to engage
Introducing social mobile engagement
Throwing out the old tools you’ve been using and jumping onto the bandwagon to use a new and exciting communications and marketing technology can be tempting. You may feel like you have the capacity for only so many tools, so eliminating the old seems like a way to make room for the new.
This chapter lays the groundwork for our assertion that not all of the older communications tools you are using are broken. Even though it is commonplace to consider social networks as the main tools for social media engagement, understand that many of the tools you’ve been using online are part of the overall landscape of SME.
Considering Traditional Online Communications Tools
Before social networks existed, people communicated online in different ways. Electronic mail (e-mail) was used for sending direct messages to one person or to many people. Messages that could be read by groups ...
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