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Social Media Engagement For Dummies by Danielle Elliott Smith, Aliza Sherman

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Part II

Exploring the Elements of Social Media Engagement

tip.eps  Five Ways to Be Present for Social Media Engagement

check  Watch and analyze the best of what your competitors are doing, to evaluate where you stack up when it comes to online reach, conversation, and engagement.

check  Respond to comments and follow up to provide timely customer service to your audience.

check  Implement a social media engagement messaging map that encourages conversations between your brand and your audience.

check  Create a social media editorial calendar to accomplish your goals and meet the needs, wants, and desires of your audience.

check  Determine the best times to engage in active and reactive interactions with your audience.

pt_webextra_bw.TIF Go to www.dummies.com/extras/socialmediaengagement to dive deeply into trust-building tactics for social ...

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