Chapter 4
Building Trust and Credibility
In This Chapter
Choosing messages that win followers
Harnessing the power of listening and responding to your audience
Constructing the foundation for a trusting relationship with your community
Measuring the response to your messages
Without trust online, you have nothing. In fact, you might have less than nothing. It’s better for you to have zero social media engagement (SME) than to have massive but untrustworthy engagement. If building trust and credibility online isn’t on your agenda, slowly close this book now and prepare for your social networks to begin gathering digital dust.
Earning Trust in Social Media
Trust can develop in two ways:
Your audience engages with you, already believing that you’re worthy of their trust. If this is the case, you’re in the clear unless or until you break that bond of trust.
Your audience demands that ...
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