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Social Media Engagement For Dummies by Danielle Elliott Smith, Aliza Sherman

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Chapter 4

Building Trust and Credibility

In This Chapter

arrow Choosing messages that win followers

arrow Harnessing the power of listening and responding to your audience

arrow Constructing the foundation for a trusting relationship with your community

arrow Measuring the response to your messages

Without trust online, you have nothing. In fact, you might have less than nothing. It’s better for you to have zero social media engagement (SME) than to have massive but untrustworthy engagement. If building trust and credibility online isn’t on your agenda, slowly close this book now and prepare for your social networks to begin gathering digital dust.

Earning Trust in Social Media

Trust can develop in two ways:

check.png Your audience engages with you, already believing that you’re worthy of their trust. If this is the case, you’re in the clear unless or until you break that bond of trust.

check.png Your audience demands that ...

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