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Social Media Engagement For Dummies by Danielle Elliott Smith, Aliza Sherman

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Chapter 5

Demonstrating Your Online Presence to Maximize Engagement

In This Chapter

arrow Specifying manageable objectives

arrow Paying attention to online events

arrow Developing a process with a messaging map and calendar

arrow Deciding what to do and when to do it

Your presence in this online space determines your purpose, at least in the eyes of your audience. In this chapter, we discuss the many ways you can manage your online existence, set the expectations of your community, follow up on a regular basis, and create true connections.

A human touch, pushing beyond the logo that defines so many brands and businesses to engage with the audience, captures the feeling that identifies you.

Setting Realistic Goals Up Front

“The start is what stops most people.”

—Don Shula

We suspect that Don Shula, the former Miami Dolphins football coach, might well have been referring to social media engagement (SME) when he spoke of the challenge of getting started. Faced with the head-spinning efforts of maneuvering a blog or Facebook, Twitter, LinkedIn, Pinterest, Instagram, or another of the seemingly unlimited social ...

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