O'Reilly logo

Social Media Engagement For Dummies by Danielle Elliott Smith, Aliza Sherman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 8

E-mail, Forums, Blogs, and Websites

In This Chapter

arrow Enhancing your e-mail newsletter

arrow Managing your online community

arrow Forming groups in social networks

arrow Engaging on your blog or website

In some cases, you can be more effective by replacing some of your traditional online marketing tools with social networks. In other cases, you can serve your customers and prospects more effectively by sticking with the traditional or combining traditional with newer tools.

This chapter covers several traditional forms of online communications and marketing: e-mail newsletters, online groups, websites, and blogs. We detail how to incorporate these tools with social media features so you can make them a part of your social media engagement tool kit.

We also cover how to integrate traditional tools into your social networks wherever possible. We don’t want you to ignore what still works for you or what serves a very specific purpose because we know not everything needs straight social media alone.

Creating Social-Powered E-mail Newsletters

Gone are the days of plain vanilla text e-mails — or ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required