Chapter 8
E-mail, Forums, Blogs, and Websites
In This Chapter
Enhancing your e-mail newsletter
Managing your online community
Forming groups in social networks
Engaging on your blog or website
In some cases, you can be more effective by replacing some of your traditional online marketing tools with social networks. In other cases, you can serve your customers and prospects more effectively by sticking with the traditional or combining traditional with newer tools.
This chapter covers several traditional forms of online communications and marketing: e-mail newsletters, online groups, websites, and blogs. We detail how to incorporate these tools with social media features so you can make them a part of your social media engagement tool kit.
We also cover how to integrate traditional tools into your social networks wherever possible. We don’t want you to ignore what still works for you or what serves a very specific purpose because we know not everything needs straight social media alone.
Creating Social-Powered E-mail Newsletters
Gone are the days of plain vanilla text e-mails — or ...
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