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Social Media Engagement For Dummies by Danielle Elliott Smith, Aliza Sherman

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Chapter 9

Facebook

In This Chapter

arrow Seeing the benefits of using Facebook for business

arrow Attracting and keeping community members

arrow Making your page more prominent in News Feeds

arrow Benefitting from advanced features

Facebook may be one of the first sites you think of when you consider deepening your digital experience as either an individual or a business. According to statistics on AllFacebook – the 'Unofficial Facebook Blog' (http://allfacebook.com/morrison-foerster-time-spent-facebook_b105616) an average user spends just less than seven hours a month on the site, updating their status, connecting with friends and family members, liking pictures, and skimming for news from their favorite brands and businesses. This is more than any other platform. Facebook is the first online site that many users visit to start their day and the last one they click to in the evening before shutting everything down. What this means to you is that Facebook offers a huge, active potential audience — and huge rewards for any business that knows how to engage this audience.

In this chapter, we walk you through ...

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