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Social Media Engagement For Dummies by Danielle Elliott Smith, Aliza Sherman

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Chapter 10

Twitter

In This Chapter

arrow Listening to your Twitter community for maximum engagement

arrow Establishing credibility by maintaining authenticity

arrow Mastering the art of winning tweets

arrow Measuring your Twitter footprint to achieve your goals

arrow Evaluating the newest ways to increase your Twitter following

We love Twitter. Is that a fair way to start this chapter? Sure, we’re slightly biased because we both can draw a direct link between our enthusiastic and regular use of this platform to a boost in our personal brands and a strengthening of relationships that have been invaluable to our careers and businesses. And Danielle has Twitter to thank for launching her career in this space as it was through conversations on this platform that she developed in-person relationships that led to some of her first correspondent work — including being sent to the Vancouver Olympics on behalf of P&G’s Thank You, Mom campaign in 2010. Thank you, Twitter.

On Twitter, you can engage with the people you ...

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