Chapter 11
In This Chapter
Using your Pinterest account to create connections
Harnessing the power of Pinterest to attract followers
Leveraging Pinterest to engage your audience
Measuring the benefits of Pinterest
Pinterest is the fastest-growing social network and boasts a higher percentage of female users than the other popular social networks in the United States. Even if your target market is not predominantly female, you can still benefit from using Pinterest to build your brand and to drive traffic to your other sites and social networks.
We both use Pinterest to build our personal brands as well as to enhance what we share on the other social networks we use. We have a Social Media Engagement board on our Pinterest profiles that we both contribute to. On this board, you can find images that link to articles and additional resources on the topic of social media engagement for ongoing learning and inspiration. Find our shared Pinterest board by going to http://bit.ly/engageboard. We also have a Pinterest account for our previous book, Mom, Incorporated (Sellers Publishing, ...
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