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Social Media Engagement For Dummies by Danielle Elliott Smith, Aliza Sherman

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Chapter 13

Google+

In This Chapter

arrow Finding out how Google+ can help your business

arrow Getting started with Google+

arrow Interacting with other Google+ users

arrow Hanging out, circling, and building a community

This chapter explores the ever-expanding features of Google+, the social networking platform (also known as G+) developed by the big search-engine company Google. Think of G+ as being a cross between Facebook and Twitter, providing the longer-form posting of Facebook with comments directly attached to posts, and the ability to group content as you can with Twitter Lists.

Trust us when we say Google is not satisfied being like Facebook or Twitter and is working nonstop to be different and better. At this writing (Global Web Index, January 2013), Google+ is the No. 2 social network, with an estimated 343 million active users, compared with 693 million on Facebook and 288 million on Twitter.

Checking Out the Benefits of Google+

Google wants to make sharing easy and natural no matter where you are online and its suite of online communications tools dominate the Internet. Google+ is still a ...

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