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Social Media Engagement For Dummies by Danielle Elliott Smith, Aliza Sherman

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Chapter 15

Audio and Videocasting

In This Chapter

arrow Building your audience with audio

arrow Appealing to your community with multimedia

arrow Mastering the use of streaming video

Speech is power; speech is to persuade, to convert, to compel. It is to bring another out of his bad sense into your good sense.

—Ralph Waldo Emerson

Ralph Waldo Emerson wasn’t talking about social media engagement or your desire to introduce your brand to a new audience when he first uttered these words in the mid-1800s, but there’s more than a kernel of truth in his words. Speech is powerful, whether you communicate in person or embrace multimedia and social media to share your message.

In this chapter, we discuss the deeper character and personality you give your brand by putting a voice, a face, or both to your business. Though it may seem that audio and video broadcasting don’t fall into the category of conversation, they do. Yes, you want your audience to listen, but when done right, audio and video online is much more than one-way communication. Let us explain how and why, and the best ways for you to use these tools to maximize your impact.

Enhancing Your Marketing with Audio

Quite simply, messages can be conveyed ...

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