Chapter 16

YouTube

In This Chapter

arrow Producing memorable, shareable content

arrow Increasing your number of subscribers

arrow Mastering the technical side of YouTube

arrow Building a community video experience

Online video: It isn’t simply the quickest way to learn “Gangnam Style” (to date, the most-watched YouTube video of all time, with 1.2 billion views and counting), to keep up on the latest Les Misérables Flash Mob Wedding video, or to view quirky cat videos. Video is an opportunity to connect with your audience on a personal level — to make them laugh, to teach them something new, and to engage in some very basic, but honest, show and tell. In front of the camera, it’s just you and your viewing community.

We aren’t talking about creating a one-time hit video that drives clicks; instead, we’re talking about motivating a community to keep you in their video sights permanently. Reports say that two thirds of the world’s mobile data traffic will be video by the year 2016. Will you be along for the ride?

Using Video to Build Community

In 2011, the sixth year of YouTube’s existence, 48 hours of video ...

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