Chapter 17
Ten Social Media Engagement Mistakes to Avoid
In This Chapter
Skipping the planning step
Leaving a robotic impression
Focusing on yourself rather than on your community
Posting erratically
Failing to let your personality shine
Neglecting to listen to your community
Underestimating the effort involved
Annoying your community with unwanted content
Disregarding original material
Making the same mistakes again and again
What fun would it be if we failed to list the pitfalls you ...
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