Chapter 18
Ten Businesses That Excel at Social Media Engagement
In This Chapter
Understanding your audience’s needs
Honing your social networking skills
Adopting the right attitude online
Leveraging content to attract attention
We evaluated several companies after speaking with a wide array of people and industry leaders who have tackled different platforms for social media engagement. Each company featured in this chapter has identified the channels where they have the most success and where they regularly engage with their communities for the best results.
These businesses all have a few characteristics in common: They create plans that work for their brands, they diligently monitor their activities, they adjust whenever necessary (based on the results they see), and they engage.
Wine Sisterhood
www.winesisterhood.com, www.facebook.com/winesisterhood
Women can join the conversation at the online community Wine Sisterhood (based in Napa, California) to discuss wine, food, travel, style, and entertaining. The group’s mission is to entertain, educate, inform, and inspire women, ...
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