Social Media Feedback Loops

Word of Mouth Accelerated for You and Your Company

Juliette Powell

Sarah Lacy is the kind of reporter whose stories are featured on the cover of BusinessWeek. Knowledgeable, hard hitting, and direct, Sarah, aka Valleygirl, was set to interview Mark Zuckerberg, the 23-year-old founder and CEO of Facebook and one of the subjects of her book Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0. Her ten years as a business and technology journalist and the behind-the-scenes nature of her manuscript made her a natural to do the keynote interview at the South by Southwest Interactive (SXSWi) Festival. Nonetheless, Lacy was about to learn a hard lesson in being put on the spot, scrutinized, ...

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