Social Media for Business

Chapter 2 Facebook

Key areas we will cover in chapter 2:

• ✓ choosing the right page type for your needs
• ✓ setting up your Facebook business page
• ✓ coming up with content ideas for a successful page
• ✓ managing your ‘likes’
• ✓ looking at what Facebook ads should include.

Facebook was originally set up for people who wanted to keep in touch while at college and university, but the site has morphed into something much more than that. With nearly two billion active monthly users and about 70 per cent of those users living outside the United States, it truly is global and not to be ignored.

Quick facts on Facebook

Here are some interesting Facebook facts:

• There are nearly two billion users worldwide.
• Fifty per cent of active users log on daily.
• The average user has 130 friends on Facebook.
• It has 300 million photo uploads daily.
• The average time spent on Facebook is 20 minutes.

Using Facebook for marketing

As marketers see the growth and possibilities of this site, more and more brands ...