Social Media for Business

Chapter 3 LinkedIn

Key areas we will cover in chapter 3:

• ✓ creating personal profile content
• ✓ making the most of groups and Publisher
• ✓ networking and making connections with LinkedIn
• ✓ creating your own company page
• ✓ using InMail
• ✓ advertising on LinkedIn.

LinkedIn’s main function is networking with people you would not ordinarily come into contact with. By connecting with other like-minded people, you can effectively build your business connection base, and have the potential to grow your business.

This chapter will work through the real basics that often get missed when people set up their LinkedIn profile, and then move on to how to actually use it to get real results. We will cover what should be in your profile, adding in rich media content, to really give a full 3D effect, and networking for success. We will also cover setting up a company page for even more online presence.

Quick facts on LinkedIn

Here are some interesting LinkedIn facts:

• It’s the number-one business-to-business-only networking site in the world.
• It has nearly 500 million members worldwide.
• Fifty-seven per cent of all usage is on mobile devices.
• It is for adults only, although it is starting to allow ...