Social Media for Business

Chapter 4 Twitter

Key areas we will cover in chapter 4:

• ✓ setting up your Twitter account
• ✓ following and being followed
• ✓ tweeting
• ✓ listening out for your brand
• ✓ using Twitter tools
• ✓ setting up your listening post.

People ask me all the time, ‘Tell me about Twitter. I don’t see how it’s even of interest to people — who wants to know what I had for breakfast?’ On the surface, you can be forgiven for thinking that, but it can really be a very powerful tool for networking, researching, publishing, icebreaking and listening, so it has many uses. You just need to understand how it works and how to use some of the many tools that are available to you. In this chapter we will look at some of these tools and share some stories about how other companies and individuals have found success with Twitter.

Quick facts on Twitter

Here are some interesting Twitter facts:

• It’s a quick and easy way to microblog.
• Five hundred million tweets are sent every day.
• It has over 300 million monthly active users.
• You can tweet on the run.
• It’s a great icebreaker for networking.
• You can get breaking ...