O'Reilly logo

Social Media for Business by Linda Coles

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4 Twitter

Key areas we will cover in chapter 4:

  • ✓ setting up your Twitter account
  • ✓ following and being followed
  • ✓ tweeting
  • ✓ listening out for your brand
  • ✓ using Twitter tools
  • ✓ setting up your listening post.

People ask me all the time, ‘Tell me about Twitter. I don’t see how it’s even of interest to people — who wants to know what I had for breakfast?’ On the surface, you can be forgiven for thinking that, but it can really be a very powerful tool for networking, researching, publishing, icebreaking and listening, so it has many uses. You just need to understand how it works and how to use some of the many tools that are available to you. In this chapter we will look at some of these tools and share some stories about how other companies and individuals have found success with Twitter.

Quick facts on Twitter

Here are some interesting Twitter facts:

  • images It’s a quick and easy way to microblog.
  • images Five hundred million tweets are sent every day.
  • images It has over 300 million monthly active users.
  • images You can tweet on the run.
  • It’s a great icebreaker for networking.
  • You can get breaking ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required