O'Reilly logo

Social Media for Business by Linda Coles

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 11 Podcasting

Key areas we will cover in chapter 11:

  • ✓ choosing a topic
  • ✓ how to go about podcasting
  • ✓ some real-life experiences.

While we have looked at the most common social media platforms, there are also many others. Personally, I don’t have time to ‘trial’ them all. Instead, I wait until others have done that and then I decide if it’s worth my time to use them; you may do the same. As the saying goes, it’s the second mouse that gets the cheese!

Quick facts on podcasting

Here are some interesting podcasting facts:

  • images Sixty-four per cent of podcasts are listened to on a smartphone or tablet.
  • images Podcast listeners consume five shows per week on average.
  • images Twenty-one per cent of Americans over the age of 12 listened to a podcast in the past month.
  • images There are over one billion subscribers on iTunes alone.

What is a podcast?

Think of a podcast as a short radio show on a particular subject that interests you and is delivered to your smartphone and out through your headset or player.

Do you listen to the radio or do you spend your travel time listening to podcasts like many people ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required