Skip to Content
Social Media for Business
book

Social Media for Business

by Linda Coles
August 2017
Beginner
264 pages
4h 34m
English
Wiley
Content preview from Social Media for Business

Chapter 11 Podcasting

Key areas we will cover in chapter 11:

  • ✓ choosing a topic
  • ✓ how to go about podcasting
  • ✓ some real-life experiences.

While we have looked at the most common social media platforms, there are also many others. Personally, I don’t have time to ‘trial’ them all. Instead, I wait until others have done that and then I decide if it’s worth my time to use them; you may do the same. As the saying goes, it’s the second mouse that gets the cheese!

Quick facts on podcasting

Here are some interesting podcasting facts:

  • images Sixty-four per cent of podcasts are listened to on a smartphone or tablet.
  • images Podcast listeners consume five shows per week on average.
  • images Twenty-one per cent of Americans over the age of 12 listened to a podcast in the past month.
  • images There are over one billion subscribers on iTunes alone.

What is a podcast?

Think of a podcast as a short radio show on a particular subject that interests you and is delivered to your smartphone and out through your headset or player.

Do you listen to the radio or do you spend your travel time listening to podcasts like many people ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Social Media Communication

Social Media Communication

Bu Zhong
Social Media Marketing Management

Social Media Marketing Management

Robert E. Hinson, David Mhlanga, Kofi Osei-Frimpong, Joshua Doe

Publisher Resources

ISBN: 9780730345770Purchase book