August 2017
Beginner
264 pages
4h 34m
English
Content preview from Social Media for Business
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 14 Staying safe
Key areas we will cover in chapter 14:
- ✓ staying safe as an individual
- ✓ security for your business
- ✓ geotagging.
Once you have opened various social media accounts for your business, use them. If you let them go to waste and nobody takes responsibility for them, you may not be aware if they ever get breached with malicious posts and messages going out on your behalf. The notes that follow are not meant to scare you, but to arm you with knowledge so you and your business can stay safe online.
Security for your business accounts
We all make mistakes, and human error is something we need to be aware of. A staff member posts to the wrong account (it has happened — it should have been their personal account) and suddenly something is on your company page you’d rather the world didn’t see — and it was completely accidental. By using a platform such as Hootsuite, you can monitor the posts being sent out — including who sent them — before they go, giving you peace of mind that posts won’t accidentally go wrong.
Malicious posts — perhaps from a disgruntled employee — are another thing to consider. A bad day at the office can be catastrophic if employees are able to rant and rave publicly, as some team members did at HMV when they were being made redundant.
It’s wise to implement a social media policy regarding what can and can’t be posted. Usually, a simple sentence such as ‘not bringing the company name into disrepute when using digital channels’ inserted ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.