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Social Media for Business by Linda Coles

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Chapter 15 Promoting yourself and getting results

Key areas we will cover in chapter 15:

  • ✓ encouraging visitors to your sites
  • ✓ ensuring consistency between your online and offline brands.

Promote your social media efforts

Let’s look at how to get that all-important exposure for your social media sites so that other people know you exist and can engage and communicate with you, all of which leads to sales.

Email signature

If you are using the professional version of Outlook you can add the icon images of your chosen sites to your email signature and hyperlink them to the relevant pages — so you can have one linking to your Facebook page, one to your Twitter page, one to your LinkedIn profile or company page, and so on. If you don’t want to use the icon images, you can simply hyperlink a short piece of text such as ‘follow us on Facebook’ and it will do the same job but you are including a call to action at the same time.

Your emails go to people everywhere, not just to people in your place of work. So this is a really easy way to get some exposure for your sites, particularly when you are sending an email to a prospect as it gives that recipient a chance to see a whole lot more about your company. Your friends and family who you email will also get the benefit of keeping up with your business side if they wish, even down to the real estate agent you recently emailed about a possible move, or the travel agent about a holiday you have just confirmed.

For those who use an email ...

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